"モバイル・クリックのマネタイズが悪い理由は、モバイル広告が、デスクトップ上の広告のような確率ではユーザーのエンゲージメントを獲得できないからだ。スマートフォンでGoogle検索をするときは、たぶん外出先で、なんらかの行動のためにその情報が必要というときだろう。目にとまった広告をタップする暇はないわけだ。"
— 株価急落のグーグル：「モバイル広告は儲からない」 « WIRED.jp (via hexe)
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