こう考えると、「２倍の金額を半分の確率で得るよりも１倍の金額を確実に得る」ことの方が利益になるとわかる。また、「損害額を２倍にしても損害の価値（マイナス値）は２倍にはならない」のであれば、２倍の損害のリスクを半分の確率で負う方が利益になる、とわかる。
"— プロスペクト理論 - Wikipedia (via mnky)
(via tayu-tau)
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